Beyoncé drops video teaser for Ivy Park x Adidas collaboration
Beyoncé’s Ivy Park x Adidas collection drops Jan. 18.
Beyoncé has dropped a new video teaser for her forthcoming Ivy Park x Adidas collection.
The video showcases items of the collection, including leggings, bodysuits, jackets and sneakers.
On Thursday (Apr. 4), Beyoncé announced a new deal with Adidas, referring to the endeavor as “the partnership of a lifetime.” Beyoncé’s Parkwood Entertainment acquired full ownership of the Ivy Park line in 2018. The line, which was co-founded with Topshop owner Philip Green, underwent a series of changes after sexual and racial harassment allegations were made towards Green in 2018.
“It is a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé previously said of the launch. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
Beyoncé also shared images of herself wearing the new pieces from the line with the caption “Ivy Park January 18.” In one picture she is seen sitting on a bicycle while wearing a maroon bodysuit and matching boots.
“This new line is fun and lends itself to creativity, the ultimate power,” Bey said in an Elle interview from last year. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
Check out the new Ivy Park x Adidas video teaser below.
YOU MIGHT ALSO LIKE
The acting duo exchanges comedic jabs en route to revealing Tyler Clark’s hidden talent.
Check out six insightful gems that Angela Yee dropped on “The Blackprint with Detavio Samuels.”
Angela Yee talks "The Breakfast Club," growing up in Brooklyn & interning for Wu-Tang Clan | ‘The Blackprint with Detavio Samuels’
On this all-new episode of “The Blackprint,” host and REVOLT CEO Detavio Samuels welcomes Angela Yee to discuss growing up in Brooklyn, interning for Wu-Tang Clan, “The Breakfast Club,” and curating her own show. Presented by LIFEWTR.
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
On this episode of “Assets Over Liabilities,” Jordyn Woods welcomes hosts Rashad Bilal and Troy Millings to her headquarters to discuss expanding Woods by Jordyn, prioritizing authenticity throughout her brand promotions, not talking about money with friends, being patient, and saying, “No.” Watch here!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
“I love music and media and thoroughly enjoy observing panels,” one person said. “Also…I love to see our artists performing, so I’ll definitely be in attendance to see Babyface Ray perform!”
LA native and designer Aleali May teams up with Clarks Originals for a new collaboration.
“This marks an important historic moment,” Wyclef Jean exclusively told REVOLT. “The Caribbean Music Awards created a bridge to unify all Caribbean artists and show the world that [we] are strong in numbers, as well as leaders of the culture.”
Happy 50th anniversary, hip hop. You’re on a tier where no tears should ever fall. My hope is that the millions of us forever enriched by your glory of the past 50 years continue to endure and inspire in your name over the next 50.
“I built my own lane… I’m just educating myself on a daily basis,” he told REVOLT in this exclusive interview for Black Business Month. Read up!
Ahead of hip hop’s 50th birthday, REVOLT sat down with NBA star Jaylen Brown to discuss his career, the South’s impact on rap, the importance of Black media outlets and so much more. Read up!
This groundbreaking chapter in Willow Smith’s journey signifies innovation at the intersection of Web3 and the music industry. Read up!
In celebration of hip hop’s 50th birthday, we discuss the history of breaking, the art form serving as a voice for the marginalized and it being added to the 2024 Olympics. Read up!
Ahead of hip hop’s 50th birthday, Doechii sat with REVOLT for an exclusive interview and talked about her upcoming tour with Doja Cat, love for Beyoncé and Nicki Minaj, some of her favorite rap albums and much more. Read up!
The late Greg Marius played matchmaker between basketball and hip hop, and the marriage is still going strong. In honor of hip hop’s 50th birthday, read our latest “Halftime Report” below.