Each One Teach One | Drake, JAY-Z, Snoop Dogg and the business of going green

Entrepreneurial lessons from the grow.

  /  11.13.2019

As KRS-One articulated throughout his catalog and in his many teachings, “Rap is something you do, hip hop is something you live.” As the culture continues to evolve today, many feel it’s not only important, but vital to preserve and honor the fundamental elements: Graffiti, emceeing, breakdancing, deejaying and knowledge. This column called “Each One, Teach One” aims to do exactly that. It will highlight various lessons that can be passed between new and old generations alike.

As exemplified in countless ways since hip hop’s inception, the ability and opportunity for an artist to expand their personal brand into other ventures is a prudent path that speaks to longevity. Hip hop has emerged at the forefront of dominating the music industry at large, solidifying itself as the most consumed genre in recent years and unsurprisingly making ample room for its leading stars to make all sorts of power moves in business. With its incredibly inspiring and well-rounded growth in mind, the notable emergence of rap artists entering the legal cannabis space is a fitting progression as well, and speaks to the transcendental nature of influence.

The cultural stigma surrounding cannabis is rapidly changing with a handful of recording artists helping lead the charge. While we as a country have a lot of work to do regarding how to ensure the future of the plant is headed in a fair and fruitful direction legally, a topic already at the center of the upcoming presidential election, many rappers have already began applying their business savvy to embrace the plant’s extensive range of medical and recreational uses on an entrepreneurial level.

Throughout hip hop’s history, all sorts of monumental business deals have been inked across every facet of contemporary culture. They’ve ranged from fashion to tech to beverages, and everything in between. In the realm of cannabis specifically, heavyweights such as Snoop Dogg, JAY-Z, Action Bronson, Wiz Khalifa, Method Man and Redman, and more have leaned into their love of weed on a legitimate level.

As recently as last week, Drake threw his name into the ring by announcing his new More Life venture, which is to be facilitated in partnership with Canopy Growth. According to a press release, the brand will be “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”

Given that the Toronto native’s net worth is estimated at $150 million, his foray into the cannabis business is exciting on both a commercial and cultural level. Drizzy, who also has invested in Virginia Black whiskey and the e-sports organization 100 Thieves, would benefit from writing a book on his storied approach to cultivating his personal brand.

In the meantime, there are ample lessons to take away from his example, including executing smart collaborations, placing an emphasis on mentorship, and fearlessly embracing the art of using vulnerability and humor on social media to one’s advantage. Given his ability to appeal to a wide-ranging audience across industries, Drake’s involvement in cannabis is sure to yield a promising return, all while staying true to who he is and bringing business to his beloved hometown.

Another recent addition to the roster of rappers turned cannabis entrepreneurs is none other than JAY-Z, who announced his latest business move back in July of this year. The mogul, who has been studied and celebrated for his revolutionary business acumen, joined Caliva, a California-based cannabis company, as their Chief Brand Strategist.

This partnership is especially important for the future of the cannabis industry, as Hov will be focusing specifically on social justice issues surrounding the legalization of the plant in addition to offering input regarding creativity and overall strategy. Specifically, he aims to improve representation in the industry and work to ensure that those who have been incarcerated or disproportionally affected are not being pushed out of the legal weed business.

”Anything I do, I want to do correctly and at the highest level,” JAY-Z said in a statement surrounding the partnership announcement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good, and bring people along the way.”

JAY-Z’s focus on the social justice aspect of legal marijuana business endeavors is absolutely necessary and integral for all companies to mirror moving forward. Statistics show that black people are 3.73 times more likely to be arrested for marijuana than white people despite usage being roughly equal among races. From issues such as racial disparity and over-policing to matters like expunging records and ensuring that such jobs in cannabis are equally available to all to benefit from, our country must work to yield tangible change in tandem with the evolving legal status of the plant. JAY-Z’s dedication to criminal justice reform across the board is setting an example every brand can benefit from learning from.

In a multitude of ways, Snoop Dogg was one of the first mainstream names to successfully amplify his legacy through fully embracing his advocacy of the plant to build an empire. From helping start the media brand Merry Jane to co-funding the Casa Verde Capital venture firm, which is focused on funding projects in the cannabis ancillary market, Snoop has had a hand in everything from growing and branding his own set of strains (a la Leafs by Snoop) to investing in the financial landscape as a power player.

He has even worked tirelessly to help change the stigma of getting stoned by speaking openly about his usage and the many benefits the plant provides. As such, his cannabis-influenced business savvy is inspiring others to follow his example with such fearlessness and strategy, all without losing the entertainment and enjoyment factor.

Needless to say, there are ample lessons to learn from Snoop’s example. It’s hard not to praise how the rapper’s love for weed has not only become synonymous with his personal brand, but has afforded him ample opportunity in the business space, and without generating any commercial fallback reputation-wise. With this in mind, it’s safe to say that Snoop is largely to thank for helping de-stigmatize cannabis on a mainstream cultural level.

With artists such as 2 Chainz, Cypress Hill’s B-Real, Juicy J, Wiz Khalifa, Ray J, Freddie Gibbs, Lil Debbie, Migos, Paul Wall, Rick Ross, Riff Raff, Soulja Boy, The Game, Xzibit, Curren$y, the late Nipsey Hussle, Berner, and more all getting involved; the list is only sure to grow over time, and ensure that the future of industry is in the hands of those who know the product and the culture best. 



View More



View More


Walmart has the home essentials for everyone on your holiday shopping list

Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.

  /  11.24.2023

5 things you need to know about the 2023 Billboard Music Awards

“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.

  /  11.20.2023

The Auditions | 'Shoot Your Shot'

The competition begins at REVOLT WORLD as rising rappers, singers, and musicians line up to audition for their spot on the main stage. Brought to you by McDonald’s.

  /  11.28.2023

Dig In & Drink Up | 'Bet on Black'

In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!

  /  11.15.2023

Walmart's Makers Studio at REVOLT WORLD transformed passion into progress

Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.

  /  12.04.2023

Walmart brings in heavy-hitters for Black and Unlimited Tour panel

REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.

  /  11.30.2023

Meet The Semifinalists | 'Shoot Your Shot'

Get to know our semifinalists a little better. Learn what motivated them to shoot their shot, as well as how they describe their personality, and sound.

  /  12.05.2023

Walmart's Opportunity Center at REVOLT WORLD empowered HBCU students

Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.

  /  12.04.2023

The $200,000 goes to… | 'Bet on Black'

In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.

  /  12.04.2023

So Phresh, so clean | 'Bet on Black'

There’s only one round left as the last few founders – Terra-Tory, Phreshly, and ConditionHER – pitch to the “Bet on Black” judges for their chance in the finals and winning the grand prize; Eunique Jones Gibson mentors. Watch here!

  /  12.04.2023

Dr. Jaqueline Echols' mission to cure environmental racism

The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.

  /  12.01.2023

Fly Guy DC highlighted HBCU students' passion and pride at REVOLT WORLD

Walmart supports HBCU students and encourages them to be Black & Unlimited. Fly Guy DC talked to a few at REVOLT WORLD about how being an HBCU student has changed their lives.

  /  12.05.2023

Investing in stocks in a recession | 'Maconomics'

Host Ross Mac provides useful advice for preparing your personal finances in the event of a recession. He emphasizes the importance of budgeting properly, building an emergency fund, and maintaining discipline when investing.

  /  11.21.2023

16 best hip hop video games of all time

From Def Jam: Vendetta, Wu-Tang: Shaolin Style, DJ Hero and more, we list our favorite hip hop videos games of all time. Did yours make the cut? 

  /  11.06.2023

17 rappers named after food to make you crave their music

Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”? 

  /  11.21.2023

DDG has his sights set on becoming a fashion hero & talks Halle Bailey being his "best friend"

In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!

  /  11.28.2023

15 inspirational Eminem lyrics for his fans to lose themselves in

Whether it be the triumphant “Not Afraid” or resilient “Soldier,” Eminem’s music has the power to inspire you to reach your goals. 

  /  11.18.2023

17 of Megan Thee Stallion's most motivational lyrics

The artist has remained remarkably consistent in her song lyrics about making money, telling off haters and feeling liberated since her debut.

  /  11.07.2023

11 T-Pain lyrics to spit the perfect game

T-Pain has a way with the ladies. Take inspiration from 11 of his most flirtatious lyrics to level up your game.

  /  11.29.2023

Former kid rappers we loved: Where are they now?

From taking over the playground to dominating the rap game, many young artists have made music history. Check them out and where their journeys have taken them here! 

  /  11.13.2023
View More
Revolt - New Episodes