Beyoncé calls Blue Ivy a ‘‘cultural icon’’ in trademark legal battle

  /  09.25.2019

Beyoncé continues the fight to protect her daughter’s name.

According to The Blast, Beyoncé is in a legal dispute with wedding planner, Wendy Morales, over the trademark of “Blue Ivy.” Although Bey has been trying to trademark her daughter’s name for years, Morales claims she’s already been using it. Beyoncé states that “consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”

In addition to that, Queen Bey argues that Morales runs a “small business, with just three regional offices and a handful of employees.” Due to Morales’ weak online presence, Bey doesn’t feel that she should be granted the trademark. To further prove her point, the mother-of-three cited her daughter as a cultural icon.

“Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her fashion moments over the years. Her life and activities are followed extensively by the media and the public.”

She continues, “Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.”

In other Beyoncé-related news, the 38-year-old released an ABC special, Making The Gift, which showcases the creative process behind her Lion King-inspired album, The Lion King: The Gift. During the documentary, Bey revealed intimate family moments between her children Blue Ivy and twins, Sir and Rumi Carter.


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