Meek Mill and Rapsody partner with the NFL
The NFL is launching more music-related initiatives.
Meek Mill and Rapsody are joining JAY-Z in his new partnership with the NFL.
According to TMZ, Meek, Rapsody and Meghan Trainer have signed on as the first advocates for Roc Nation and the NFL’s new Inspire Change apparel line and Songs of the Season initiative. As part of the deal, the three artists will perform at the NFL Kickoff Event in Chicago on Sept. 5, with a portion of Meek and Meghan’s performances airing during a 40-minute pre-televised game.
According to a press release, Inspire Change apparel will fund Inspire Change programs across the country. Additionally, the proceeds will benefit “economic empowerment, police and community relations, and criminal justice reform.”
Songs of the Season is a “multi-tier season-long initiative” that will shine a light on well-known and up-and-coming artists and intertwine their songs with NFL promotions. The songs will be made available on digital streaming platforms with those proceeds going toward the Inspire Change program as well.
This will be JAY-Z’s first initiative since the announcement of his partnership with the NFL.
As previously reported, JAY’s deal with the organization has been met with mixed reviews. He was criticized by Damon Dash and NFL player Eric Reid for reportedly turning his back on Colin Kaepernick. However, JAY also received praise from Cardi B and Diddy.
“Hov is one of the greatest to ever do it. He has been there more than anybody from the hip hop culture, including me. He always has been so selfless and fights for other people. We as a people can not be divided and conquered at this time!” the mogul recently said on Instagram. “I was just watching everything last week but it hurt me to my heart because I know this man personally. He’s one of the most genuine and intelligent black leaders we’ve ever had. We cannot go against each other, there’s not enough of us. I applaud Jay Z and I applaud the NFL for bringing him in.”
“This isn’t just about the NFL, it’s about how black and brown people are treated daily across this country. We have to come together and make the hard decisions, nobody is going to do it for us,” he added.
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