5 A$AP Rocky-directed music videos you need to watch right now

  /  08.14.2019

The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.

— By Malikka McDuffie

A visionary in his own right, A$AP Rocky has taken his love for art and birthed music videos fit to take you on a trip. Following his journey from drug usages to a sober mind, the videos Rocky has delivered have been able to weave together his story without much effort. Through his directive lens, he’s been able to tap into the psychedelic trips. As a leader in The Mob, the rapper continues to show how he leads his pack through in-your-face produced content.

Here are five videos directed by A$AP Rocky that you need to watch right now.


“I said it must be cause a ni–a got dough, extraordinary swag and a mouth full of gold.” Produced by Hit-Boy, “Goldie” was the lead single from A$AP Rocky’s 2013 debut album, LONG.LIVE.A$AP. The music video was directed by the emcee himself with a majority of its scenes being captured in Paris, France. Since its release, the visual has gained more than 50 million viewers.


Trippy, trippy. Much like the psychedelic, “LSD” finds Rocky on a trip. Made of love, $ex and dreams; the music video dreamt up by Dexter Navy and was co-directed by Rocky. The single was lifted from the 2015 studio album, AT.LONG.LAST.A$AP. The album was comprised of 18 tracks, including the Nez & Rio produced track, “Lord Pretty Flacko Jodye 2 (LPFJ2),” the album’s lead single.

“Purple Kisses”

Everything is purple. Deemed NSFW, the “Purple Kisses” video embodies the purple theme enhanced by kaleidoscope effects. The visual debuted in 2012, hailing from The Mob’s Lord$ Never Worry. “Purple Kisses” was directed by the Harlem artist with help from Luke Monaghan.

“Work (Remix)”

The always necessary party anthem by A$AP Ferg received special direction from his fellow Mob member. The official remix features a number of lyrical maestros including French Montana, Trinidad James, ScHoolboy Q and A$AP Rocky, himself. The video was released on May 15, 2013, and has amassed over 100 million views thus far.

“Long Live A$AP”

Released in 2012, the Samantha Lecca-assisted visual found Rocky basking in royalty, while sitting on his very own iron throne. The “Long Live A$AP” vid has gained over 40 million views since its debut. The song finds Rocky reminiscing over his beaten heroin addiction, while claiming to be this generation’s most prominent emcee.

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