ASAP Rocky stars in new Calvin Klein “I Speak My Truth” campaign
In the new ad, the New York rapper explains where his sex appeal comes from.
A$AP Rocky has split his multifaceted career between the fashion and music industries, often finding creative ways for them to intersect. Most recently, as part of an ongoing campaign with Calvin Klein, the native New Yorker starred in a new ad that is certainly heating things up.
As debuted on Tuesday (May 14), the new #MyCalvins campaign aims to capture the essence of the artists involved, with each celebrity partner starring in a stylized video during which each speaks their own individual truth.
During Rocky’s installment of the aptly titled “I Speak My Truth in #MyCalvins,” the tastemaker touches on how growing up in New York City influences every facet of his life, from his career to the bedroom.
“Growing up in New York City, I live life on the edge,” the A$AP Mob co-founder says, as the camera captures him modeling in front of a blazing fire. “So when it comes to sex, it ain’t no different than the streets. Keep that shit hot baby.”
In a second component of the campaign, Rocky can be seen posing in front of a moving image projected onto a large cloth, giving an insight into the production studio. He then keeps it simple with a smooth slogan, adding, “You ask my truth in two words, well that’s easy: A$AP Rocky.”
Over the years, A$AP Rocky has built a solid reputation with the fashion and lifestyle brand, such as from having a hand in a series of collaborative designs. Most recently, he appeared in their Spring 2019 campaign, during which he wore a pair of archival jeans from the brand’s reputed catalog.
The ad videos were directed by Jonas Lindstroem, while renowned fashion photographer Mario Sorrenti handled the accompanying images. Other celebrities featured in the new campaign include Bella Hadid, Billie Eilish, Kendall Jenner, Kevin Abstract, Shawn Mendes, Chika, Indya Moore, Noah Centineo, Troye Sivan, and Yoo Ah-In.
Take a look at the latest Calvin Klein ads starring A$AP Rocky below.