Latrell James adresses gentrification in new video

Boston artist Latrell James returns with a visual for his self-produced track titled “Tracphone.” The lo-fi styled video portrays Latrell in an early 90’s commercial delivering his lines through a megaphone as a puzzled couple watches from their couch. Watch it below:

“‘Tracphone’ to me is when you no longer feel like you belong in a place where you grew up. It’s those lone footprints in the snow. Gentrification takes a toll on communities of color and I wanted make light of that while also highlighting other important issues that affect us too. ‘Tracphone’ is more of a metaphor for wanting to hold onto things that are “old” vs the new — and overall being proud of who you are and where you come from.” – Latrell James