Now that some of the dust has settled following the monumental reveal of Nike’s latest installment of their 30th anniversary “Just Do It” campaign featuring Colin Kaepernick, the president has decided he finally had the time to comment on the situation.
“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” Trump tweeted, posting the remark early Wednesday morning (Sept. 5). “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
While that’s all fine and nice coming from the infamously filterless president’s desk, folks can’t help but point that in fact, Nike’s shares are now up a bit after dropping 3 percent following the campaign’s debut on Labor Day. Additionally, stocks are still up about 28 percent in 2018.
The ad campaign went instantly viral, dominating much of the public discourse this week, with many celebrating Nike for supporting the activist and athlete, while others chose to respond by burning their Nike gear.
While the move to make Kaepernick one of the face of the campaign came with some initial financial backlash, overall the decision speaks to how Nike is ensuring that when it comes to supporting someone dedicated to fighting against racial inequality and police brutality, like Kaep, they are confident they’ll be on the right side of history.
Following the advertisement going live, the NFL released a statement referencing Kaepernick by his first name, expressing that “the social justice issues that Colin and other professional athletes have raised deserve our attention and action.” Kaepernick is currently in the process of pursuing legal action against the league, recently scoring a W after the judge ruled not to throw out the case.
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