J. Cole blesses ESPN with motivational new verse for 2018 NBA playoffs promo

  /  04.15.2018

The 2018 NBA playoffs are officially underway, with none other than J. Cole helping provide a proper soundtrack to the annual athletic affair.

ESPN recently tasked the hip-hop heavyweight with the opportunity to lend his talents and bless their new promo with an original verse. Much to the delight of basketball and rap fans alike, the North Carolina native has happily obliged (and arguably over-delivered).

The commercial, which features highlights from the season, includes footage of LeBron James, Steph Curry, Russell Westbrook, Ben Simmons, James Harden and more, while Cole weaves in his own touch of inspiration and motivation.

“Never sleep on a man that’s expected to lose/With a chip on his shoulder and something to prove,” Cole spits, while the screen shows a video montage of Westbrook.

Elsewhere throughout the promotional spot, the on-point basketball-themed bars continue, “When the odds ain’t great / Some fold and break / While greats let the dreams of a ring motivate.”

Check out J. Cole doing what he does best, this time in collaboration with ESPN and the 2018 NBA playoffs, below.


Day 1: Meet the contestants | 'Moguls in the Making'

In the season two premiere of “Moguls in the Making,” a new batch of HBCU ...
  /  11.29.2022

Morris Brown College (Makeover Edition) | 'Game Cave' presented by McDonald's

In a brand new episode of our series “Game Cave,” we pull up to Morris ...
  /  11.21.2022

Milan Rouge on being a businesswoman and building her brand | 'Assets Over Liabilities'

Philadelphia’s own Milan Rouge appears on this all-new episode of “Assets Over Liabilities” for a ...
  /  11.02.2022

Druski on his career, comedy and "Coulda Been Records" | 'Assets Over Liabilities'

On this episode of “Assets Over Liabilities,” comedic entrepreneur Druski sits for a chat about ...
  /  11.09.2022
View More