New Music: N.E.R.D.'s "Rollinem 7's" featuring Andre 3000 is frantic and shape-shifting

  /  11.10.2017

Earlier today, Beats 1’s OTHERtone show aired its interview with N.E.R.D, filmed live at ComplexCon 2017. During the sit-down, Pharrell detailed the soundscape of the trio’s upcoming LP, No One Every Really Dies, explaining that they wanted to veer away from standard song structure:

You guys listen to so many songs that go: intro, verse, b-section, chorus, second verse, b-section, chorus, bridge, chorus, double-chorus, vamp. We didn’t want to do that, we wanted to make some music that made you feel a certain way and, all of a sudden, before your ears, it would reconfigure to become something else….That’s what you’re hearing with ‘Lemon.’ That’s what you hear throughout the album. You see the song start one way but then those pieces come apart and then they reassemble to make something a little bit more aggressive.”

If fans needed more evidence of the aforementioned transformative music, aside from the Rihanna-assisted “Lemon,” they can look no further than “Rollinem 7’s” featuring the ever-elusive Andre 3000. The anticipated track aired during the interview and, like its predecessor, it kicks off with a vocal sample declaring “Mad ethnic right now” and is both frantic and shape-shifting.

In the distant background, Pharrell can be heard obsessively delivering the titular phrase like a chant. And like its name, the song keeps hypnotically rolling like an oncoming train, a rumbling thump driving it, with scattered yelps in between. Nearly three minutes in, a horn break enters and, with it, a change in tempo and production. And finally, with just a minute left, 3 Stacks introduces himself. Hear it while you still can below.

Pharrell also detailed during the interview how he nabbed Andre for a guest verse, saying:

“Just had to talk to him, you know? Because he did a verse and he just didn’t like it. And for me, it was like, I don’t give a shit. He was like, ‘Nah, I don’t like it.’ I was like, ‘Well, let me hear it.’ And when I heard it, I understood what he didn’t like about it, but I didn’t give a shit. It’s him! I mean, he just sounds good and, like, his perspective’s amazing. And then he just really went it and challenged himself and he just came back with, like, the GOAT verse.”

Hear Pharrell explain the inspiration behind another track, the Kendrick Lamar-featuring ” Don’t Don’t Do It” below.



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