Cadillac's 'Daring Sessions' inspired RMC 2017 attendees to #DareGreatly

  /  11.10.2017

At last month’s REVOLT Music Conference 2017, REVOLT TV teamed up with Cadillac to present an exclusive networking lunch titled The Daring Sessions that aimed to provide guidance on branding in a way that consumers had never seen or heard before.

Hosted by Riyhana Bey, Cadillac’s Director of Brand Integration and Digital Marketing, and the inspirational media entrepreneur Jahleel C. (who took over REVOLT TV’s Snapchat all weekend), Bey dropped valuable gems of advice to the young millennial connoisseurs of technology, music, fashion and content creation who all gathered in one room.

Bey, who admitted to not just chasing fear but craving it, told the crowd: “It’s always been, for me, about daring greatly and being bold enough to say: what I love matters more than what I make….[It’s about] pursuing passion over profit.”

The hosting duo continued to take a deep dive into everything from women empowerment within the industry to making a name for yourself as a person of color at a Fortune 500 company. In case you missed it, watch a recap below.

Cadillac inspired attendees to #DareGreatly all weekend long, starting off with RMC 2017’s opening reception hosted by our chairman Sean “Diddy” Combs, boosting energy with performances by 2 Chainz and others, capping it off with our annual gala where we honored the inspiring icon herself, Queen Latifah, and keeping their aspirational CT6 luxury car on site. In case you missed it, watch a recap below.

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