Kehlani’s tech startup receives $50K in funding from investors
The singer’s new endeavor, Flora, will focus on health and wellness.
After utilizing her platform as a musician to openly discuss her own personal battles with mental health, Kehlani is now looking to provide resources and other curated content for others to be able to utilize and apply to their own journeys.
While the details have yet to be formally outlined and announced, the venture will aim to focus on health and wellness, curating content that will focus on a target audience of those between 16 and 25.
Arlan Hamilton, the founder and managing partner of the fast-rising investment firm, will reportedly be joining the board for the new company and will additionally act as a mentor and advisor to Kehlani.
“Bridging the gap between my career, activism and my audience is important to me as a next step,” Kehlani said in a statement. “I am incredibly honored to work with Arlan, not only due to her outstanding work in the tech world, but her consistency in supporting queer women of color. I look forward to creating positive change and making strides in tech.”
The deal arrives weeks after Kehlani reached out to Hamilton to thank her for helping queer women of color break into the tech industry. Following this gesture, the conversation continued, with the two later deciding to move forward together with Flora.
Since being founded in 2015, Backstage Capital has invested roughly $2.5 million into more than 50 startups so far, with many fans eager to see what Kehlani’s new venture will evolve into.
For the latest updates on Flora and its forthcoming launch, be sure to subscribe to the company’s mailing list here.