As fans can attest, Rihanna’s new make-up line was destined for success, but the latest reports on the collection’s earnings certainly help put it into perspective.

As reported, in the first month, since the products hit retailers in September, the singer’s Fenty Beauty collection has earned over $72 million in media value.

Media value is the money generated by the company due to social media, with Rihanna’s massive social media presence and following organically helping boost sales. As reported, for one example, about 132 million people watched Fenty Beauty tutorials in the month of September alone.

While Rihanna won’t directly see all of the money she’s generated so far, she’s already justified the investment, inking a lucrative $10 million deal back in 2016 with Kendo Brand, a division of LVMH Moët Hennessy Louis Vuitton.

With her net worth currently sitting at $75 million, according to Forbes, that number will likely skyrocket, thanks to her beauty endeavors and her partnership with PUMA–and not to mention, her success in music.

Additionally, in recent Rihanna news, the singer-turned-mogul is being featured on the November cover of Vogue, Arabia, because, well, her slay don’t sleep.

Work, work, work, work, work.

Congrats RiRi!