Earlier this month, mysterious “4:44” ads began to pop up online and outside, without reason or context. Despite the lack of detail, however, many speculated that the images were a hint towards an upcoming Jay Z album. Days later, during Game 3 of the NBA Finals, a movie-like trailer aired featuring the same numerical phrase, but still without any mention of the lyricist. But on Friday (June 16), revamped ads began to appear, now finally bearing Jay’s name. And yesterday, the correctly-predicted news was officially confirmed: JAY-Z’s new album 4:44 is dropping June 30—yes, the hyphen is back(!) and the capitalization is mandated—exclusively to TIDAL subscribers and Sprint customers.

Here’s how people reacted to the album’s exclusivity, No I.D.’s production, JAY-Z’s new stage name styling and, naturally, his haters.