Watch A Tribe Called Quest's beautiful single-shot video for "Dis Generation"
The Hiro Murai-directed clip captures ATCQ at their essence.
A Tribe Called Quest crafted one of the best albums of 2016 with We Got It From here…Thank You 4 Your Service, their first album in nearly 20 years. This week, the group dropped a video for one of the record’s highlights, “Dis Generation.”
The beautiful visual, directed by Hiro Murai (who directed episodes of Atlanta, and music videos for artists like Flying Lotus and Earl Sweatshirt), uses an endlessly-moving camera to capture Q-Tip, Jarobi, Ali Shaheed Muhammad, and featured artist Busta Rhymes as the distinctive moving pieces in a glowing. black-and-white mural. They all rock in a series of settings – a subway station, a concert, and a street with vintage cars – all rendered beautifully, and dance while late member Phife Dawg’s rhymes are played on the song.
Watch the video below, and catch the group live this summer at the Pitchfork, FYF Fest and Panorama music festivals.
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