With 'More Life,' Drake cements status as king of the streaming era
Another year, another juggernaut Drake release.
Another year, another juggernaut release from Drake.
Just days after the release of his all-star “playlist” project More Life, Drake once again reiterates a line from his hit 2016 album Views: “After this no one a threat to me.” Already, the 22-track release leaves behind a trail of broken records. Besides giving its featured guests major streaming boosts and setting a new precedent on Spotify for 10 billion streams, the “Fake Love” rapper is also on his way to securing the title for big first week debut (once again).
Here’s a clear look at the over 70 names involved in Drake’s ‘More Life’
According to HitsDailyDouble, early projections for Drake’s More Life are at 500-550,000 equivalent album units (225-250,000 traditional album sales) in the U.S. for the week ending March 23. But that’s not all. Within hours of its release, the project debuted at No. 1 on iTunes in over 60 countries. As of Tuesday morning, the entire “playlist” takes up the top 22 spots on Apple Music’s songs chart, while 21 of the songs flood the iTunes Top Songs chart. In addition, an Apple source also confirmed this week that the release shattered single-day streams on Apple Music with 89.9 million plays. That total surpasses the 61.3 million streams Drake generated on Spotify, which is also a record breaking stat on the platform.
Drake becomes Spotify’s first artist to hit 10 billion streams
These totals are the highest-ever marks for an album on both streaming giants. On Spotify, the project bests Ed Sheeran’s previous record of 56.7 million, which came with the recent release of ÷(Divide). More Life also snagged the one day record for most streams by an artist on the service with 76.3 million streams. Also, as previously reported, Spotify recently revealed that Drake is the first act to reach 10 billion streams on its music platform.
But again, that’s not all.
Following its premiere on Saturday (March 18), the album inspired over 2.5 million tweets in the first 36 hours after its release. According to a Twitter spokesperson, the global listening party behind Drizzy’s latest set kept it a top subject on the service, becoming the subject of 5.7 million tweets per minute. The total comes after Beyoncé’s Lemonade visual album generated 1.8 million tweets in the eight hours after its HBO premiere last year, and Rihanna’s Anti album was tweeted about 675,000 times in the 24 hours after its release.
Unlike with his 2016 release Views, which was exclusive to Apple Music, More Life was made available to multiple streaming services like Spotify, Tidal, Google Play Music and Amazon, as well as Apple Music, which altogether brings it total streaming count to over 150 million within the first 24 hours of its release.
All in all, this digital dash only further cements the fact that, as Newsweek notes, Drizzy is the king of the streaming era.
More Life is Drake’s first album since 2016’s Views, which, other than not even being a year old yet, spent 13 weeks at No. 1 on the Billboard 200 — the longest chart-topping album run by a male artist since 1992 — and closed out the year at No. 2.
Like the saying goes: “Men lie, women lie, but numbers don’t.”