Drake's 'More Life' gives featured UK artists streaming boosts

  /  03.20.2017

It’s been less than 48 hours since Drake dropped his anticipated More Life mixtape, but its featured guests, are already reaping the benefits of its success.

The 22-track project gave air time to a handful of UK artists lesser-known stateside, including rappers Skepta and Giggs and singers Jorja Smith and Sampha—the latter of whom has previously collaborated with Drizzy on Nothing Was The Same cuts “Too Much” and “The Motion.”

According to BBC, streams of Giggs’ music—who can be heard on “No Long Talk” and “LMT”—increased by 146% by U.S. subscribers over the weekend.

Streams of Skepta’s music, who got his own interlude on More Life, saw a 21% boost, while Smith, who also nabbed her own interlude as well as a guest spot on “Get It Together,” received a 12% increase in her music’s streams.

Additionally, Skepta, who recently won the UK’s acclaimed annual Mercury Prize despite still being unsigned) and was recently added as a Coachella performer, announced the dates for his own tour over the weekend.

Last year, the grime rapper was denied a visa to enter the U.S., forcing him to cancel his stateside tour dates, so this year’s show is aptly titled the ‘Banned From America’ tour.

Including Coachella, the 13-stop concert will run from April to June.

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