It doesn’t matter how many trips he made to the White House to sit with Barack Obama, or if Kanye West’s rant of “How Sway?” is still used in pop culture, legendary media personality/ journalist Sway is always going to add on to hip-hop. His “Sway In the Morning” Shade 45 Sirius Satellite Radio show will always feature some of the hungriest lyricists from across the country in action. He has a segment called “The Five Fingers of Death” when he makes people high light their off-the-head freestyle skills, then he gathers some of the most bone chilling bar assassins for a verbal Royal Rumble called “The Doomsday Cypher.” As Sway tells it, it’s not a battle, but it’s more of way to put the spotlight on a cultural hallmark.
“The Doomsday Cypher” was created — as were a lot of things that we’re done, benchmarks — for the preservation of rap culture. Because it’s being attacked, it’s being diluted, it’s being dismissed,” Sway explained to REVOLT. The “Doomsday Cypher” aired on REVOLT last night (February 15) and re-airs this weekend. “It’s easy to say ‘ah man, this dude is rapping like he’s outta space.’ ‘I don’t want to hear this in the club.’ ‘Ah man he’s over killing it. It’s too many words, I can’t follow it.’ But those very things some people complain about is what helped create what we know now as rap music as a part of hip hop culture.”
Sway would add, that platforms such as the “Doomsday Cypher” show a difference between real MCs, who are trying to push culture and rappers that may just be in it for financial gains or just having “fun.” Sway takes pride in showcasing MCs who don’t have household names.
“We’re going to feature people in this ‘Doomsday Cypher,’ people you might not have even heard of. Don Mykel, Axe Leon,” he added. “Some people don’t even know who Mickey Factz is. Taylor Bennett. People such as Token that are new and up and up and coming that I found have a lot of love for the artwork, have a high skill level, and rap better than some of the [artists] selling the music today. But those [artists] are being considered the only representatives of the culture. This platform is to show you, ‘nah, the culture runs deeper.’ If you really wanna get the credibility that this culture carried, you’re really gonna have to show and prove. Come to the ‘Doomsday Cypher,’ let us see if you really about this culture. If you bullshittin’ or you’re really spittin’.”
Also featured in Sway’s “Doomsday Cypher” are Don Flamingo, R-Mean, Ren Thomas and former Bad Boy recording artist Babs Bunny. Pete Rock and Big K.R.I.T. provided the musical canvases for the MCs to paint their verbal portraits on.
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
In October, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University. The HBCU located in Wilberforce, OH was the first stop on Walmart’s Black and Unlimited HBCU Tour.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
Groovey Lew on hip hop style, Johnell Young's industry secrets, BGS salon's wig mastery and more | 'Black Girl Stuff'
Fashion King Groovey Lew on masterminding hip-hop’s most iconic looks. Actor Johnell Young reveals the secret to breaking into the entertainment industry. Celebrity hairstylist Dontay Savoy and got2B ambassador Tokyo Stylez are in the BGS Salon with the perfect wig install. Plus, comedian Lauren Knight performs.
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!