Photo: Joey Purp // REVOLT
  /  06.22.2016

Every summer is a Save Money summer — and that’s word to Chicago’s own Joey Purp.

As a member of the Vic Mensa championed Chicago collective Save Money, the creative clique boasts Purp, a street smart wunderkind responsible for one of the year’s much-talked about 2016 standout iiiDrops.

Socially aware, defiant, and free, the new project weaves in several emotions to culminate in one cohesive and resounding statement. As for the inspiration for the project, Purp tells REVOLT simply, “Life is the inspiration.” Either way, the statement made on the project happens to be yet another impressive Chicago-stamped release, which also boasts impressive releases by Chance the Rapper (Coloring Book), Kanye West (The Life of Pablo), and Vic Mensa (There’s A Lot Going On).

“Every summer is a Save Money summer first and foremost,” said Purp after the iiiDrops listening party at Chicago’s Fat Tiger Works, a spot he says is “A staple of Chicago culture.”

“We’ve been killing these niggas for a long time,” he boasted, while also throwing a subtle acknowledgement to his other famous summer project The Purple Tape. But where the last project differs from this latest release is in the maturation of Purps’ skill as an MC (“The 2016 2Pac, back and improved / Back from the dead back”) and his ear for production. “This summer it’s particularly emphasized because we’re older and more people are looking at us I feel, but if you look at our track record, last summer I was hitting niggas over the head with quality verses too.” These “quality verses” mentioned happen to be drops on songs like Two Fresh’s “Still Got It” as well as Purp’s own “Run It Up.”

With the buzz hitting his way and attention in his corner, Joey Purp’s stock is rising and, no, you don’t need the Clear-iii to notice. Check out his chat with REVOLT below.


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