Jhené Aiko Teams With Teva For New Shoe Collection

The footwear’s first celebrity collaboration.

  /  06.01.2016

Jhené Aiko, or recently known as one-half of Twenty88 with rapper Big Sean, has been busy touring and promoting the duo’s self-titled debut album. However, the Grammy-nominated singer-songwriter has now teamed up the normcore-cool sports scandal brand Teva, as the footwear’s first celebrity collaboration. The Teva x Jhené Aikocollection features three personalized women’s styles under the Original Universal, Hurrican XLT and Flatform Universal banners, all available today (June 1) at Teva.com and DSW.com starting at $60.

“Jhené embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos,” notes the company’s director of marketing Erika Gabrielli.

Being introduced to the brand during a recent hike in Hawaii, the singer tells Billboard, “I was going on a hike during a visit to Hawaii, but I didn’t want to get a hiking boot. So I went to a store where the staff pointed out the Teva shoes.” Adding, “they were literally perfect and I ended up wearing them during my whole trip.”

As for her musical venture with Detroit rapper, she explains, “Big Sean and I are both very dedicated to continuing this because it’s so easy for us to work together.”

Visit Teva.com to check out Jhené Aiko latest inspired collaboration.



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