Drake And Future's iTunes Sales Skyrocket After Taylor Swift's Treadmill Fail

  /  04.07.2016

The success rate behind Drake and his stock-raising co-signs has been fodder for investigative thinkpieces for quite some time now. Its influence is so strong that fans even refer to the co-signs as the “Drake Stimulus Package.” But when it comes to which artist has the biggest reach in music, the name Taylor Swift trumps most.

Case in point: Swift’s “Jumpman” performance in Apple Music’s new ad that dropped on April 1st generated a sales spike for her fellow star-cosigner. Since the pop star’s treadmill faceplant in the commercial hit online, Drake’s “Jumpman” single with Future rose 431 percent worldwide.

The video has since earned a whopping 12 million views (and counting) on YouTube and 1.4 million likes on Instagram.

“To really get an idea that was simple, informative and funny with hooks is really like writing a song,” Larry Jackson, Apple Music’s head of content, told Adweek. “With an artist that’s got 73 million followers on Instagram, that’s bigger than NBC, CBS and Fox and the viewership of prime time combined.”

T. Swift’s got the juice.

Trending

Waka Flocka Flame vs. 21 Savage | 'The Crew League' (S4, Ep. 7)

It’s Atlanta vs. Atlanta! 21 Savage and the Slaughter Team shoot it out with Waka ...
  /  11.18.2022

Day 1: Meet the contestants | 'Moguls in the Making'

In the season two premiere of “Moguls in the Making,” a new batch of HBCU ...
  /  11.29.2022

Morris Brown College (Makeover Edition) | 'Game Cave' presented by McDonald's

In a brand new episode of our series “Game Cave,” we pull up to Morris ...
  /  11.21.2022

McDonald's and REVOLT team up to update Morris Brown's eSports lab

As of today, The Ronald Floyd Thomas Center for eSports and Innovation at Morris Brown ...
  /  11.21.2022
View More