Snoop Dogg is a business, man. His brand is recognized for its cache and today (April 1), Google tapped the rap star for a beta project, #SnoopaVision.

Click on any YouTube video’s Snoop icon and partake in the virtual reality-like experience to view videos via 360 degree angles, including with the Doggfather right next to you!

Obviously….

It also needs to be said….

But…

April Fools!