If you’re not into football, you watch the Super Bowl anyway, at least for the commercials.

It’s a long tradition to talk about ad spots at the water cooler the day after the big game.

Only, now, company’s are jumping the gun in hopes of lingering in the social conversation (and, perhaps, going viral).

Today (February 2), T-Mobile gets going early with a new spot featuring Drake and a play off of his “Hotline Bling” hit.

What’s a few suggestions anyway, right?

Update: Extended version.