Pharrell Reacquires BBC & Ice Cream

  /  01.21.2016

Sometime before his “Happy” legacy and string of activist accolades, Pharrell Williams was better known as Skateboard P.

With the launch of his Billionaire Boys Club & Ice Cream clothing line in 2005, Pharrell set the style tone for aspiring skateboard enthusiasts and underground hypebeasts. After taking a departure from the brand for a few years, Pharrell and his partners have repurchased the 50% interest and ownership in Billionaire Boys Club and Ice Cream brands. Housed under Iconix’s brand management group, the company said in a statement, “it was a strategic decision to rationalize smaller noncore assets in the Iconix portfolio, allowing us to focus our time and resources on the larger cash flow generating brands. BBC and Ice Cream represented less than 1 percent of our total business.”

This acquisition allows Williams and his partners to resume full control over the two brands, and further expand the market growth and creative control. Happy to have you back P.

YOU MIGHT ALSO LIKE

YOU MIGHT ALSO LIKE

View More

YOU MIGHT ALSO LIKE

YOU MIGHT ALSO LIKE

View More

Trending

North Carolina middle school cancels classes after body is found on campus

Officials confirmed the deceased individual is not a student.
  /  02.01.2023

Seventh Memphis officer relieved of duty in Tyre Nichols case

The Tyre Nichols case is ongoing and more details are expected “in the coming days,” ...
  /  01.31.2023

Bad Bunny addresses viral cellphone tossing video

Bad Bunny previously said he would use 2023 to focus on his physical and emotional ...
  /  01.03.2023

Breonna Taylor's mother reveals that her daughter and Tyre Nichols share the same birthday

Tamika Palmer shared an emotional Instagram post on Saturday (Jan. 28).
  /  01.30.2023
View More