Can the First Family get any cooler?
The comedy website CollegeHumor teams with First lady Michelle Obama to release a new video “Better Make Room” in support of public awareness campaign. Encouraging Generation Z to make a commitment for a better life starting with higher education, the campaign leverages traditional and new media platforms to celebrate student stories.
“When I launched my Better Make Room campaign in October, I said that this campaign is about celebrating students the same way we celebrate athletes and celebrities,” FLOTUS said in a press release. “I want to honor and empower young people who are working hard in school and pursuing their dreams – and I want to do it in a fun and fresh way – and that’s why I was so excited to film this “music video” with Jay Pharoah, CollegeHumor, and the Gregory Brothers.”
Composed and produced by The Gregory Brothers, the video features SNL’s Jay Pharaoh alongside Mrs. Obama for, you guessed it, the importance of going to college. “South Side Chicago, we all know,” she raps. “We had to do overtime every night to make it tomorrow.” So undergraduates, pay attention and exhaust all your opportunities of higher learning.
Watch the video below.