With the return of Football Sundays, DeSean Jackson is ready to make a splash. Yesterday (Sept. 8), Jackson sported cleats that honored the late Nipsey Hussle.
According to TMZ, the Philadelphia Eagles wide receiver went to a custom cleat designer and asked for Hussle-inspired kicks to wear every game this season. Amazingly, all of the proceeds will go to Hussle's children, Emani and Kross. "Every game this year Im auctioning my @nipseyhussle cleats I wear in Pre game. Proceeds will go to his kids Kross & Emani !! Link will be up this week. Rest in paradise bro !! #TMC," he wrote to Instagram.
As for the kicks, it's a job a well done. The sneakers feature a very-detailed image of Neighborhood Nip. Secondly, there's a quote that reads, "You've got to have faith in what you're doing and not take no for an answer." While speaking with the art designer, it was revealed that green clouds and reflective laces were used to embody Philadelphia’s colors.
In addition to Jackson honoring the slain rapper, PUMA is keeping up that same energy. Prior to his untimely death back in March, Hussle was working with PUMA on a collaboration. After debating on whether or not they should release the collection, PUMA and the brand's Marketing Global Director, Adam Petrick, ultimately decided that the project was worth sharing.
"We'll work with his family and we'll support his kids," Petrick stated. "We're going to continue to release some product that we've created with him. We've also got some charity activations that we'll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation."
Only a few hours after the release of PUMA x TMC, the collaboration sold out within a day. All of the proceeds made from the collection will benefit the Neighborhood Nip Foundation. Check out DeSean Jackson's Instagram post below.
If you love Los Angeles stars and hip hop, you'll definitely want to join us and AT&T in L.A. on Oct. 24 - Oct. 26 for our three-day REVOLT Summit, which was created to help rising moguls reach the next level. Head to REVOLTSummit.com for more info and to get your passes now!
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