Today Quality**Control** Music releases two new records and videos: "Intro" by Migos and Lil Yachty (Featuring Gucci Mane) and new signing 24Heavy with "Longtime (featuring Young Thug)". Both will appear on Quality**Control: Control**The Streets Volume 2, out August 16.
Run by CEO Pierre "P" Thomas and COO Kevin "Coach K" Lee, no one goes harder for their artists, which may be the key to how, in an astonishing short amount of time, the hottest music superstars in the world are wearing a diamond QC chain.
Within six years, The Atlanta-based management company and record label has seen stratospheric success and has literally changed the culture. Still, the word most commonly used by Quality**Control artists such as Migos, Lil Yachty, Lil Baby, City Girls, Stefflon Don, Marlo, Layton Greene, Jordan Hollywood, DJ Durel, and their producers OG Parker and Quay**is definitely "family."
Operating as an independent, African-American owned label (partnered with Motown and Caroline distribution), Coach and P and a surprisingly small and dedicated staff have created a new blueprint for success at a time when the fans have the biggest voice in the industry. Quality Control Music has an organic, streets-first mentality to their infrastructure.