Travis Scott's custom-edition boxes of Reese's Puffs cereal were selling like hot cakes.
After going on sale yesterday (June 25), the limited edition cereal box sold out within 30 seconds. Keeping fans in the loop, Reese's Puffs cereal tweeted an update and reassured everyone that there is more to come.
"UPDATE All boxes sold out in 30 seconds! Missed your shot? Follow @trvisXX + @ReesesPuffs for more to come," the tweet reads.
Yesterday, Cactus Jack Records held an art pop up in Paris where fans received an exclusive first look at the Reese's Puffs and Travis Scott collaboration. The pop up shop featured oversized versions of the Cactus Jack x Reese's Puffs cereal spoon in addition to the box.
The cereal box, which retails for $50, depicts Scott holding a spoon with two cacti in the background. As per the press release, the cereal boxes were delivered in an acrylic case and was "designed by Travis to bring to life his unique creative style and visuals representing Cactus Jack and Astroworld, along with Reese's Puffs' iconic look. "
Luckily for fans, this is only the beginning. Throughout the year, there will be a rollout of several special edition boxes. Today, fans pointed out that the cereal boxes are being auctioned for double the retail price.
"Travis Scott x @reesespuffs cereal going for more than $100 on eBay," the fan wrote. "You better not eat those cereal. One serving would be $20."
Travis' artistic side always presents itself in more ways than one. Back in November of 2018, the "Celebrate" rapper trademarked the use of "Astroworld" on jewelry, clocks, watches, key chains, jewelry cases and dog chains.
Check out photos from the event below.