Zimbabwe born, New Zealand raised artist TAPZ shares a panoramic video for the first single off his upcoming project. Filmed in Brooklyn, the visual features TAPZ riding his bike through Bushwick as he reflects on how black culture is commoditized in 2019. Speaking more on the single, he states: "Juice" compares the exploitation of black culture to orange juice, through a first person account of my own experiences. Playing on the concept of having the "juice", a phrase popularized by social media, I aim to turns the tables, taking ownership of my individuality, and distancing myself from anyone that denied me of my voice/Juice. I've always had the Juice, it's just that now people wanna drink from the fountain." Watch here:
Watch TAPZ's 360 interactive video for "Juice"
Check out TAPZ's brand new visual for "Juice"