With his legacy in music already secured as one of the founders of Roc-A-Fella Records, Kareem "Biggs" Burke has returned to the music business with his new management company, Circle of Success.
In an exclusive interview with Billboard, Biggs explained that his first signee, SAINt JHN, is the reason for his comeback to the music industry nearly 15 years after stepping away from Roc-A-Fella.
"The night [Roc Nation co-founder Tyran Smith], played a preview of SAINt JHN's new album, I drove home listening to Collection One and had an immediate sonic connection to his music," Burke said.
After meeting JHN at a Pyer Moss fashion show, the two began a friendship and after playing Biggs some unreleased material, SAINt JHN became the first official signee under the new management company. "He will be the next biggest artist and brand in the world," Biggs told Billboard.
In an Instagram post following the interview, Biggs doubled down on SAINt JHN's ability to be a star. "The last 2 projects I've done was College Dropout and Late Registration," he said. "After such a long time away I've decided to jump back in with someone who I believe will be equally as impactful and change the game and be a HUGE brand with the music being the core of the business. @saintjhn made the decision easy for me because it's very rare you come across talent like his."
In the past, SAINt JHN has written for Usher, Jidenna as well as for R&B act dvsn. After the release of his debut studio project, JHN dominated the festival circuit and went to open for Post Malone on tour.
Besides his new musical imprint, Biggs has explored in film and TV including two projects called O.G. and It's A Hard Truth Ain't It, that was picked up by HBO last year.