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Gang Starr & J. Cole drop their new visual for “Family and Loyalty”

Watch Gang Starr’s latest video “Family and Loyalty” featuring J. Cole

J. Cole

Today, Gang Starr furthers the excitement by unveiling the video for “Family and Loyalty.” Directed by Fab 5 Freddy and shot on location in Harlem and Fayetteville, NC, the video features special guests J. Cole and Guru’s son Keith Casim. “Family and Loyalty” is the first Gang Starr video ever filmed without Guru being present in physical form and that fact wasn’t lost on Premier. “Everything is very emotional and raw, because he’s not here, but his spirit is here” Preem commented. “We shot the first half of this video on Cole’s turf and we had a very limited window in North Carolina. Fab 5 Freddy called me and he was really worried he would not be able to fly in from New York due to Hurricane Dorian. I told Freddy that Guru was piloting the flight and he would get him here safely and on time; and he did.”

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