Machine Gun Kelly, "27"
On his last day of being 27 years old, Machine Gun Kelly has shared his latest visual offering for his track, "27," which opens with the rapper speaking about the place he was in mentally when penning the emotive song, as well as how he deals with navigating through the pressures that inevitably come with success and fame. The video doubles as a digital scrapbook, juxtaposing archive footage from MGK's career with scenes of him recording the song and performing on stage, all while he reflects on how far he's come and his thoughts on the notorious "27 Club."
a little secret: the “27” at the beginning of the video is in Kurt’s handwriting.— colson (@machinegunkelly) April 21, 2018
kind of gnarly that the video came out today...my last day being 27 years old. hope y’all dig it— colson (@machinegunkelly) April 21, 2018
Kamaiyah, "The Wave"
In her new video, Kamaiyah revisits her cut, "The Wave," which appeared on her 2017 mixtape, Before I Wake. The powerful visual follows the Oakland native and her crew around town while they plot and scheme (with guns and 40's in tow), with Kamaiyah eventually choosing to remove herself from the group to embrace her next chapter.
Charlie Puth, "Done For Me" featuring Kehlani
Charlie Puth's new visual offering for his latest duet with Kehlani, "Done For Me," follows the stylistic direction of RJ Sanchez and Brendan Vaughn, who expertly capture the passionate introspection about romance that the lyrics dive deep into. The neon-lit video nods to the retro decor commonly found in the 1980s and features rolling scenes that trade off between focusing on Puth pouring his heart out in front of a mirror and Kehlani relaxing in a heart-shaped tub with her girl. The song is set to appear on Puth's forthcoming sophomore album, VoiceNotes, which is slated for a May 11 release.