As far as facts go, The Weeknd is definitely working on new music and over the past few months, the singer has been teasing such on his Instagram page. But now it appears that the arrival of Weeknd's next album could be imminent, thanks to a billboard in London.
According to a photo circulating around social media, a billboard popped up in Shoreditch, London, appearing to reveal the title of the new record, My Dear Melancholy.
If true, the project is rumored to arrive at midnight, which coincides with the teaser that Weeknd left fans with earlier this week, hinting at a Friday release.
Of course, even with no official announcement from the singer himself, this crumb of speculation opened the floodgates to many reactions from fans.
um what the fuck The Weeknd is dropping a WHOLE ALBUM. TONIGHT. pic.twitter.com/v1LcktmSnh— 「desp」 (@bigracks) March 29, 2018
The Weeknd’s ‘My Dear Melancholy’ is already a classic. Don’t @ me. pic.twitter.com/fZtoOBdFm3— Ronald Isley (@yoyotrav) March 29, 2018