Hollywood first took a stand during the 2018 Golden Globes earlier this month, as celebrities sported all black as a visual gesture standing in solidarity with the #TimesUp movement.
The Grammys are currently taking over New York City's Madison Square Garden (Jan. 28) and the conversation has carried over to the music industry, with those in attendance donning white roses to showcase their support of those who are coming forward to share their stories and help support the protest against sexual harassment and inequality.
Roc Nation Senior VP Meg Harkins and Interscope/Geffen/A&M Records' Karen Rait helped organize the visual protest accessory, penning an open letter to the music industry to urge artists to support the cause.
"Please join us in support of equal representation in the workplace, for leadership that reflects the diversity of our society, workplaces free of sexual harassment and a heightened awareness of accountability that our sisters started on January 1st and continued through the Golden Globes and onward," the letter read. "We choose the white rose because historically it stands for hope, peace, sympathy and resistance."
As exemplified first on the Grammy's red carpet, SZA, Rapsody, Janelle Monae, Lady Gaga, Eve, host James Corden, Camila Cabello, Pink, Sam Smith, Kesha, Lana Del Rey, Cardi B, Khalid, Ryan Seacrest, Ne-Yo and more each donned a white rose in support of the movement.
The movement will also be supported on social media through the hashtags, #timesup, #whiterose and #hope, with the conversation sure to continue throughout this year's awards season.
"The world is listening. Wear a white rose," the letter concluded. Indeed it is.