Run The Jewels have several things working in their favor, with consistency a massive part of their successful journey. In addition to, of course, their honed talents, creative marketing and an overall focus on top-tier quality helping the beloved duo continue to win.
Most recently, Killer Mike and El-P's new song, "Mean Demeanor," further showcases each of these aforementioned qualities, with the track (as well as its creators) being featured in a new trailer promoting EA Sport's newest video game, "FIFA 18."
The song and video game partnership is not new territory for Run The Jewels, with the pair premiering new music during a trailer for "Gears of War 4," a game that came out last year in which the two were also playable characters.
In true Run The Jewels form, this new joint absolutely slaps, as well as makes for a fitting soundtrack for a sports-themed video game.
Take a listen to Run The Jewels' latest track "Mean Demeanor" below, as well as check out their appearance in the trailer for "FIFA 18."