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Hugh Hefner, 'Playboy' founder, dies at age 91 of natural causes

RIP.

Hugh Hefner, iconic founder of Playboy magazine, has died. He was 91 years old.

On Wednesday, September 27, it was reported that Hefner had passed away in his Playboy Mansion. Playboy Enterprises confirmed the reports.

"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," Cooper Hefner, Hugh's son and Playboy Enterprises' chief creative officer, said in the statement. "He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history."

After 60 years, Hugh Hefner recently stepped back from the day to day operations of the upscale men's magazine. It was rumored that his health had been a factor, however, Cooper Hefner explained that his father had just grown older and wanted to enjoy his time at the mansion. "My dad has always made the joke that if the mansion was your house, why would you want to leave?" he told E! News earlier this year.

Hugh Hefner is survived by his wife, Crystal, his three sons, Cooper, David and Marston, and his daughter, Christie.

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