H&M has cornered the market on collaborating with high-end designers to bring affordable collections to the masses. The latest to join its ranks is British ready-to-wear maven Erdem Moralioglu's eponymous fashion line.
Though the collection isn't available until November, what we do know is that it's very likely to be sold out immediately. In fact, the retail giant is already teasing the arrival with an opulent Baz Luhrmann-directed Instagram advertisement.
H&M has also released a few editorial images of the forthcoming assortment along with some price points. For instance, the men's jacket below will retail for $249 while the hoodie and pants will go for $99 respectively.
"You might equate H&M with fast fashion, but for me it was the opposite," Moralioglu told GQ in a recent interview. "I tried to create pieces that you would want to keep forever, like the perfect gray tweed suit," he continued.
The full collection will be in stores and online November 2.