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TDE launches "New Classic" merch capsule

New gear from one of the hottest crews in rap.

The success of Kendrick Lamar's DAMN merch seems to have given TDE some serious retail aspirations. Yesterday, the Cali-based label launched its own dedicated capsule, making a play for the increasingly graying area between music and fashion.

The capsule is comprised of hoodies, t-shirts, shorts, caps and a stylized hockey jersey that will run you $110. Considering the popularity of the pop-up retail model around album releases and tours, it makes sense that TDE is striking while the iron is hot. Perhaps down the line we'll see more collection-oriented merch a la OVO, but only time will tell.

You can shop the full assortment via TDE's official website. Prices range from $40 to $110, so there's definitely something for everyone.

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