Over the weekend, Rihanna's long-awaited makeup line Fenty Beauty dropped, complete with foundation (offered in an applauded, wide-ranging 40 shades); primer; highlighters (also sold in duo pairings); matte sticks that conceal, correct, and contour; shimmer sticks that highlight, blush, and enhance; lip glosses, brushes, sponges, and blotting papers. Needless to say, reactions made their rounds all over the web. Here are the best moments from Twitter.
Rihanna's story of inclusivity inspiration
"It was really important for me, in every product, I was like, 'There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be someone in-between.' And there's so many different shades. There's red undertones, there's green undertones, there's blue undertones, there's pink undertones, there's yellow, and you just never know. So you want people to appreciate the product and not feel like, 'Oh, that's cute, but it only looks good on her.'"
This hilarious tweet she co-signed
I hate working retail. This lady really gonna throw a fit because we don't sell fenty beauty. First of all you're at a PUMA outlet store.— Costa (@BillyBobSanderz) September 9, 2017
These laugh-out-loud reactions to her 'Trophy Wife' highlighter
These (ambitious and anxious) tweets of anticipation
SOMEBODY NEEDS TO TEACH ME MAKEUP SO I CAN BUY FENTY BEAUTY! HIGHLIGHTING! CONTOURING! I WANNA LEARN IT ALL!pic.twitter.com/UjsGv3jQ6H— Selina Kyle Stan Account (@xoxoxMinnie) September 8, 2017
These oh-so on-point post-purchase GIFs
The love from fellow celebrities
The long-term impact of its release
The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won't sell well pic.twitter.com/JDKddaMa5r— Affinity Magazine (@TheAffinityMag) September 10, 2017