Kendrick Lamar’s appreciation of the Nike Cortez became more and more obvious earlier this year when he started rocking them at shows. We now know part of the reason why he has been wearing them as much as he has been as of late.
The platinum rapper unveiled via Instagram that he is the newest member of the Nike team. The post simply read “Cortez. Since day one. #teamnike #TDE” and featured an image of Kung Fu Kenny in a pair of the iconic kicks.
This isn’t K. Dot’s first sneaker deal, however. He had a long-lasting partnership with Reebok, which began in 2014. Their most recent collaboration hit stores earlier this year.
This weekend, the DAMN. rapper also took to social media to reveal that he’s a fan of 17, the debut album from XXXTentacion. “Listen to this album if you feel anything,” he urged his over 9 million Twitter followers.
Look to see if Kendrick has anything else to announce tonight when he hits the MTV VMA stage as a performer and also hopefully as a winner of a Moon Person. He leads this year's group of nominees with eight nominations.