J. Cole is a man of the people.
As 2017 marks 10 years since his debut mixtape The Come Up, Cole has already reached rarified heights as the rap superstar who reshaped the game with his blue-collar everyman blueprint. Whether it's performing shows like his Dollar & A Dream campaign or bringing cultural awareness on each and every platform, the North Carolina native never shies away from being a walking voice for the people. Most recently, that message was made clear when the "Deja Vu" rapper paid a visit to the San Quentin State Prison in San Francisco, California, where he interacted with inmates.
While Cole is usually radio silent when it comes to his community efforts (and just about every else), his longtime pal and manager Ibrahim "Ib" Hamad shared photos from the visit on Instagram today (August 1), describing it as a "life changing experience."
His latest visit was the San Quentin State Prison north of San Francisco recently where the rapper spent a day interacting with the inmates. Opened in July 1852, it is the oldest prison in California. Cole's longtime manager Ibrahim 'Ib' Hamad uploaded a few photos from the visit on his Instagram, calling it a "life changing experience."
"We got the opportunity to spend the day at San Quentin State Prison talking and meeting inmates who will never see the outside again," wrote Hamad, who is also president of Dreamville Records, on IG. "That experience was a life changing experience and wish I had the ability to put that in a caption but that wouldn't be doing it justice."
Cole is currently on tour in support of his 2016 album 4 Your Eyez Only, which quickly became one of the highest-selling albums when it debuted to first-week sales of 492,000 copies. The album has since gone platinum, giving the rapper his fourth RIAA-certified release.