Young Thug used one of the most recognizable slogans in the country for his new album Beautiful Thugger Girls - and CoverGirl, the company that coined the phrase, isn't happy about it.
This past spring, Young Thug announced that he would be releasing an album called Easy Breezy Beautiful Thugger Girls - a title that borrowed from "easy breezy beautiful cover girls," the slogan for makeup company CoverGirl. Shortly before its release, Thug released a controversial trailer that showed a woman leaving the gym before being ambushed, beaten, knocked unconscious with a bat, and kidnapped by a crew of masked women. The women then tied her up in a room and put pieces of duct tape on her face, writing "Easy Breezy Beautiful Thugger Girls" on the pieces of tape. The video garnered criticism online for its violent, misogynistic images.
When the album was actually released last week, the title was amended to simply Beautiful Thugger Girls, leading to speculation that it was changed to avoid legal troubles with CoverGirl. In a statement released to Billboard this week, CoverGirl condemned Young Thug's music and the controversial trailer that was released shortly before the album.
"CoverGirl was not contacted by Young Thug or any parties regarding his original album title. The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan, 'Easy, Breezy, Beautiful, CoverGirl ' with Young Thug’s video, album or promotional materials."