French Montana's trip to Uganda to film his "Unforgettable" music video has ended up inspiring much more than just a popular dance.
First, the rapper used the hashtag #UnforgettableDanceChallenge to drive his fans' attention to the fundraiser he launched with Mama Hope Foundation, a non-profit organization aiming to foster global prosperity. The money raised would be used for improving the Suubi Health Center maternity clinic and funding local blood banks within the African country.
Then, Montana additionally donated $100,000 of his own money to help the cause.
Now, the Morocco-born lyricist has teamed up with Global Citizen, an advocacy group that aims to bring aid to the poverty-stricken, to back their #2BSTRONG campaign. The petition targets leaders of African countries and asks that they ensure fundamental healthcare for mothers and children.
Finally, Montana told Newsweek that he wants to raise an additional $400,000 for the Suubi Health Center and that he hopes to bring the Triplets Ghetto Kids, the young dance group featured in the "Unforgettable" video, on tour with him in the U.S.