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LeBron James previews Kendrick Lamar's 'DAMN.' LP

A&R Bron does it again.

From here on out, LeBron James should also be known as A&R Bron.

After previewing new music from Meek Mill and Nipsey Hussle last week, the Cleveland Cavaliers' forward made heads ring today (April 13) with an early listen to Kendrick Lamar's new album, DAMN.

The four-time league MVP took to Instagram Stories to preview the new LP, which isn't available just yet. However, when you're A&R Bron, and three-time NBA champion, the world is your turf.

This isn't the first time that LeBron has been in TDE's corner, either. Fans were foaming at the mouth for Kendrick Lamar to release the untitled songs he had been performing on late-night TV and award shows. But when LeBron tweeted the request to Anthony "Top Dawg" Tiffith, the TDE CEO listened. After untitled unmastered came out, Top Dawg told fans to be grateful to LeBron. "Thank @kingjames for this," he posted as an IG caption.

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