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Jay Z launches venture capital firm to invest in start-ups

He warned you about his business, man.

Kevork S. Djansezian // Getty Images

After teaming up with Will Smith to co-produce an upcoming HBO miniseries on Emmett Till; signing an exclusive TV and film deal with the Weinstein Co.—that's resulted in bringing TIME: The Kalief Browder Story to TV and Lin-Manuel Miranda's In the Heights to the big screen—having Sprint buy a 33-percent stake in Tidal; and the private jet company he backs raise $105 million, it's clear Jay Z is a business, man.

Now, he's announced the launch of a new venture capital fund named ARRIVE.

Through a partnership between Jay's full-service entertainment company Roc Nation, Primary Venture Partners, and GlassBridge Asset Management, ARRIVE will work with a "select group of early stage start-ups by providing them with brand services, business development, advisory and capital to drive growth in their organizations," according to a PR Newswire statement.

Neil Sirni, Head of New Ventures at Roc Nation, said, "ARRIVE was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes. We've opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses."

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