If you aren't familiar with Amir Obè, you should get to know him. Def Jam’s new signee has been creating noise for himself for a while now and has received praise from multiple names in the music industry.
But you may remember him as Phreshy Duzit, the stage name he went by back in 2009 when he was on Atlantic Records making his mark as one of the best newcomers to enter the music game. The Detroit-born, Brooklyn-living artist delivered records like “Good Mourning” and “Good Night” which helped catapult him into the beginning phases of his career, but in order to help revamp his style and sound, Phreshy changed his name and parted ways with the label.
Fast forward to 2015 and Amir slowly began to receive the respect he deserved. During one of Drake’s shows in Detroit, the 6 God himself gave Amir a major shoutout as one of the newest artists to look out for. The nod wouldn't have come as a shock though to those who noted Amir's production credit on “Star67,” a track off Drake's If You're Reading This It’s Too Late project. At this point Amir was unsigned, but life as an independent artist can be great if you’re getting Drake co-signs. The rapper soon built a deeper relationship with OVO because, shortly after, he teamed up with PARTYNEXTDOOR and dropped the collaborative record “Truth For You.”
Amir’s early work, such as his mixtape Detrooklyn and his 2015 effort Happening In The Grey Area, demonstrates how one can elevate and develop a sound most aren't familiar with. Last year, he released the three-track EP Won’t Find Love in the Hills and it consisted of the well-known record “Before the Vomit.”
It’s now 2017 and Amir is becoming a name and face that people recognize. At a recent New York listening party for his just-released album None Of The Clocks Work, Amir and his manager sat at the front of the event as his seven-track studio effort played out; his catchy first single “Wish You Well”—which has been on SoundCloud for a little under a month and already racked 240K streams—had everyone in the venue going crazy the moment it dropped.
With so many of Def Jam’s execs backing him, including CEO Steve Bartels, it’s evident that Amir Obe has a great musical future ahead of him.