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Future's "Mask Off" spawns the #MaskOffChallenge

They love the flute.

Artist // Instagram

Future's "Mask Off" is on pace to become one of his biggest singles since last year's "Used to This" and his 2015 banner anthem "Commas."

The Metro Boomin-produced standout (yet another W for the hitmaker), which samples Tommy Butler's "Prison Song" from the 1978 musical "Selma" and appears on Future's recently released self-titled effort, has already given the rapper his fourth top 50 record on the Billboard Hot 100 this year. Last week, "Mask Off" peaked at No. 19, becoming the highest charted song from FUTURE.

Future's 'Future': First Thoughts

Ever the influencer, Future's indelible mark on music is no secret and with "Mask Off," the single's use of the flute has since lead some of his biggest fans to show off their flute skills online.

Weeks after the album drop, "Mask Off" has now produced, wait for it, the #MaskOffChallenge, a running social media campaign that finds flutists performing their own rendition of Fewtch's viral hit.

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