Yesterday, with little to no promotion or fanfare, Kanye West dropped his Adidas collection, "Calabasas." And, as tends to happen with most celebrity-designed lines (ahem, Rihanna x Puma), it sold out before many even knew it was available.
Surface Magazine was the first to exclusively learn and announce that the assortment of apparel and accessories would be released, but it was likely wife Kim Kardashian's Instagram post yesterday that drew fans en masse to the Yeezy Supply site.
Sharing a photo of herself sitting a top a yellow dune buggy in Dubai while wearing the collection's track pants, she wrote: "CALABASAS YEEZYSUPPLY.COM."
Though this was her only official announcement, she's been subliminally and silently promoting the line on her Instagram page since January.
Even Saint got a pair of track pants!
The line, named after the Los Angeles neighborhood in which the West family lives, included the aforementioned pants, crewneck sweatshirts, socks, a baseball cap, an enamel pin, and the Yeezy Powerphases—the all-white, '80s-inspired style sneakers Kim teased via her Snapchat last Tuesday (March 21).
Many of the items have been anticipated since appearing in West's Yeezy Season 5 show, but lived a short life out in the real world as, according to Cosmopolitan, the line "reportedly sold out in less than five minutes."
Surface reported that each purchase will come a zine art-directed by Cali Thornhill DeWitt, who also designed West's Saint Pablo tour merchandise.
So here—modeled by A$AP Nast and Ganna Bogdan and shot by Daniel Regan—is the adidas x Yeezy "Calabasas" collection in all its unattainable glory.