11:11 is a singer, songwriter and music producer hailing from Toronto, Ontario, Canada.
Today, 11’s melodical voice and signature R&B/Trap style are easily recognizable through his music but he wasn’t always the singer we know him as currently. The artist’s career in music started off producing instrumentals in the modest studio at the Lawrence Heights Community Centre, in “Jungle” the iconic neighbourhood in the west end of Toronto. That was 10 years ago and it’s been a long road from making music in abandoned houses in Jungle to making music at the Universal Studio’s in LA.
When asked about the transition from producer to performer 11 had this to say:
“My whole life I never knew I could sing, I started as a producer and never gave much thought to being a performer. One night I laid down some vocals as a reference on one of the beats I made and realized my voice had potential. Since that day I've taught myself about harmonies and vocal range, experimenting with different techniques and crafting my voice. A lot of practice and years later, here I am”.
Referencing 11’s social media accounts, he shares that he’s been in the studio daily, working hard in LA collaborating with some of your favorite artists. He says to keep a look out for his next project, which he promises to be the biggest one yet!
Get to know 11:11 in his own words:
My sound in five words or less: Soulful smooth musical love storys
Best part of making this video: Best part of making this video has to be how fast I had to sing the lyrics in order to get the slow motion right on camera, it was hella hard.
What inspires your art: It's not what inspires me, it's how I feel, I write however I feel at the time when I'm writing. I don't try and force songs and find a topic to write about, I just write from what Im going through or have been through already.
Explain the concept of the song in one sentence: This song is about a woman torn between two men and the hardships of choosing who you think the right one for you is.
My fav emoji: (upside-down smile emoji)
Watch the video on REVOLT TV the week of March 26th, and let us know your thoughts by tweeting @RevoltTV and using the hashtag #SpotlightOnREVOLT