Motorsport has been the talk of the hip-hop community for various reasons since Migos previewed the track at Powerhouse 2017 in New York on October 26. Whether it was the Nicki Minaj and Cardi B placements or how quickly the song reached Billboard status, everyone has been talking about the new club banger.
Now, after the official release of the music video on Friday (Dec. 8), the world can't stop talking about the dynamic visuals that accompany the already chart-climbing song.
REVOLT caught up with London-based videos directors, Bradley & Pablo (Bradley Bell and Pablo Jones-Soler), who teamed up with Quavo to bring the vision to life.
Bradley & Pablo, whose resume includes work with Charli XCX and Carly Rae Jepsen, were brought to the Migos by Capitol Records' music video commissioner, Kevin Kloeker. Quavo assisted in the creative process, co-directing the video alongside the duo.
"Quavo was great! It's always so inspiring to work with artists who are engaged throughout the process and are keen to collaborate and challenge you, that's exactly what we got from him," said Bradley & Pablo.
The directors say the creative process began with working through the concept with Quavo.
"It started with talking to Quavo about his vision of what he wanted to create and we all agreed that we wanted it to be futuristic, sleek and definitely featuring some flying cars," they tell REVOLT. "We loved this idea that Migos were remaking culture and modeling their own world (Culture and Culture II) as they saw it. Like the Renaissance artists who painted God creating the world, we wanted to create a hyper-futuristic performance video of Migos as they built their prototype vision of a new age - CULTURE II. And so that's how we structured the video: In the garage scenes they build, design and test prototype technologies that later populate the city."
The set, which was designed by production designer Damian Fyffe, featured a silver Lamborghini Diablo, a red Lamborghini Countach, a red Ferrari Testarossa and a white Lamborghini Countach - apparently the same one they used in Wolf of Wall Street when Leonardo DiCaprio drives wasted on quaaludes. A key portion of the set was created digitally using green screen and 100% CG shots by John Cameron and Meta Productions.
Bradley and Pablo don't shy away from the futuristic feel. It's become a trademark in much of their work.
"The futurism worked particularly well for Motor Sport because we knew that we wanted to create a dark, brooding kind of mood to match the song, so a dystopian city felt like the perfect environment to encapsulate this," the directors reveal. "We love thinking in detail about how these worlds would function. If you look closely, in the background of the rooftop scenes you can start to read queues of what kind of world it is. You'll see some 'Luxury Disaster Relief Services' or the 'Nicki A.I. experience' (which imagines Nicki as a downloadable Siri-like assistant) advertisements in the billboards."
When it comes to Nicki Minaj, it turns out Bradley & Pablo are big fans of the Barbie. "We have wanted to work with Nicki since forever and we were really trying to keep our cool when we met her for the first time. Unfortunately, Bradley smashed his head on the door frame of her trailer as we were walking in to meet her, which slightly derailed the plan."
Overall, the masterpiece came together beautifully, even down to the wardrobe.
"The guys were styled by Zoe Costello, the custom moto outfits are made by this really dope designer: Ben Taverniti - Unravel projects. Brett Alan Nelson styled Nicki in the incredible full metal look from Manuel Baron and custom made the LED outfit she is wearing in the car. Kollin Carter styled Cardi in the custom Bryan Hearns moto suit with Fenty Puma boots."